The Jerusalem Convention's Team

With a Marketing and Business Development Background, Anat is in charge of promoting Jerusalem as a leading MICE destination. She is in charge of conventions and incentive trips and will assist conference organizers from the bidding stage to a successful event in the city. Anat is also responsible for identifying potential international conferences and initiating steps to convene them in Jerusalem. Anat holds an M.A. in Conflict Management and a B.A. in International Relations and Geography from the Hebrew University.

anatl@jda.gov.il+972-2-589-0029

Steve is responsible for overseeing and promoting Jerusalem's development as an international hub for the tourism industry. He has many years of entrepreneurial experience within the tourism and hospitality sectors - both in Israel and internationally. Steve holds an M.A. in Diplomacy from Tel Aviv University and B.A. in Journalism and Spanish Language from the University of Oregon (USA).

steve@jda.gov.il+972-2-589-0008

With a strong background in communications, tourism, and public relations, Sara supports the promotion of Jerusalem as a leading MICE destination for the UK market. She works closely with planners, agencies, and event organisers to showcase the city’s potential for meetings, incentives, conferences, and milestone celebrations. Sara brings over 15 years of experience across government tourism, international brand communications, and the events sector. Her role focuses on connecting clients with trusted local suppliers, venues, and resources to ensure seamless planning and delivery. She is also a qualified personal trainer with a passion for health, fitness, and lifestyle-led storytelling.

Sara.Dagan@finnpartners.com

Uli has studied English/American Studies and Journalism/Communication Studies at the University of Klagenfurt and the University of Tasmania. She has started her professional career at one of Germany's leading tourism communications agencies and have been advising national and international hotel and destination clients for around 15 years now. As Senior Account Manager, she is representing the destination Jerusalem in PR, sales (MICE & leisure) and marketing matters in German-speaking countries.

itraveljerusalem@gce-agency.com+49-6-917-537-1064

With many years of experience working in production and conference organizing, Reut is in charge of the events and hospitality. She is responsible for large international events and conferences and assists the organizers with any logistical need. She is also well acquainted with the tourism industry, attractions and vendors in the city and will gladly share great ideas on how to connect your event to the city's resources. Reut holds a LL.B from Shaarey Mishpat College.

reut@jda.gov.il+972-2-589-0030